**I posted the below message on Facebook yesterday, and the response has been amazing. Even though I directed it to people in the “Fit Biz”, there’s an important message here for EVERYONE to take home.
So do yourself a favor: take a few minutes out of your day to check it out, and then help spread the message by sharing it with the hashtag #EmbraceTheGrind. Keep hustlin’ folks.**
Attention all young personal trainers, strength coaches, etc… here are 3 brutal truths about the “Fit Biz” that I just had to share. I love what I do, but there are some serious misconceptions that can mess up a lot of younger aspiring trainers/coaches if they don’t open their eyes.
This weekend I got a message from a former athlete I coached with the following question: “Is it possible to make a living being a fitness educator now that the market is so flooded? It’s crazy! A friend of mine wants to go all the way with it and I was thinking about it too, but I need to know if it’s worth my time”
Here was my response:
1) Making a living is a GRIND in any field. Those who are willing to work the hardest, learn the most, and then act on what they learn are the ones who separate from the pack. The problem for most people seeking success in the fitness field is that they buy in to the myth of it being fast/easy money plus a lot of time freedom right at the start. That’s bullshit, and the ones who are successful in this business know that. Yes, there are things you can do to work smarter and more efficiently, but make no mistake about it: if you want to succeed in this business, just like in anything, you are going to have to work for it.
2) Competition is high in EVERY field. I want you to go outside and start looking at how many offices for insurance agents you see, car dealerships, fast food restaurants, coffee shops, etc. While successful entrepreneurs do find segments of markets that are untapped, they often *initially* make their money by going after something that already exists and just improving on it. Wrap your mind around this one: Google came around many years after other search engines. They just simply found a way to do it better. Being first is cool, but being better wins.
3) Any time you enter a “labor of Love field” (a field filled with people who generally enjoy what they do and aren’t going to be chasing a dollar as their primary motivation), you have to be that much more willing to put in some serious work to climb that ladder. It is VERY crowded at the bottom b/c so many people want to pursue their “passion.” The great thing about that for you, though, is that passion by itself isn’t enough- you have to be willing to fight and work. And if you are willing to fight through the bottom, it can shake a lot of the dead weight loose, b/c people eventually realize that they’re going to have to earn their success and this business isn’t just working out all day and making your own hours.
And most importantly: if reading those “truths” excite you as opposed to scare you, then you’ve got a chance to make it in this business.